Market Opportunity Analysis
Early Stage Strategic Planning
Target Product Profile Development
Scientific Platform/Medical Story
Unmet needs mapping
Marketing Process Developmen
We’ve seen the world through your eyes! We are experienced former pharmaceutical leaders with recent success in the changing healthcare environment. That means we are well positioned to efficiently get to the bottom of your business question by collecting and connecting the most relevant dots and synthesizing the implications based on an actual vs. theoretical understanding of the business. And, since we’ve led implementation first hand, you can be assured that any strategies we recommend are feasible.
Once you tell us your most pressing challenge/opportunity, we apply a proven formula that enables us to:
We then help you gain internal support for your plan through Storytelling. We’ll work together to develop compelling presentations for use with senior leaders and/or board members whose support you need to resource your plan, as well as cross-functional teams who need a clear understanding in order to implement it.
Of course, we’ll still provide the comprehensive information generated during the project, but instead of expecting you to present the information as is, we’ll crystallize it into a simple, engaging, memorable story you can tell that will resound with key stakeholders.
Whether you have a pressing business question that I3 can help you solve or a specific business need for one of the services below……we can help enable effective decision-making at every step in the brand development process, from the inception of the brand through loss of exclusivity.
I3 Strategy Partners helps you study your most pressing business challenge or question and “crack the code” on what strategies will work uniquely to unlock the full potential of your brand or organization.
We have assembled an insights team comprised of qualitative and quantitative market researchers, analytics experts and strategists to fuel the I3 approach. We employ a flexible staffing model that allows us to efficiently staff up or down as needed depending on your needs.
Founder and Managing Partner
Ann has spent 20+ years harnessing the power of the 3 Is (Insight, Implications, and Implementation) to plan and execute successful portfolio strategies and brand launches. She has a passion for looking deeply at business questions and “cracking the code” with innovative solutions while, at the same time, leveraging the fundamentals. One of her most notable successes involved leading the team that searched relentlessly to find the insight behind the Cymbalta “Depression Hurts” DTC campaign, an effort that motivated depressed patients to ask for Cymbalta by name, ultimately changing the growth trajectory of the brand. She founded I3 Strategy Partners so she can spend more time helping business leaders identify and leverage those foundational insights and implications that underpin any successful brand or portfolio plan.